Scales
Customized Product Superiority (CPS)
Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...
# willingness to pay
10 results
Scales
Price Premium Loyalty Intention (PPLI)
A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel...
Scales
Comparative Object Valuation (COV)
A comprehensive psychometric guide to the Comparative Object Valuation (COV) scale, developed by Smith, Newman,...
Scales
Willingness to Pay a Price Premium Scale (WTPREM)
Comprehensive academic psychometric review of the Willingness to Pay a Price Premium Scale (WTPREM) developed...
Experiments
Slovic The Willingness to Pay vs. Willingness to Accept Experiments – Michael
An academic investigation into Paul Slovic's pioneering experiments on Willingness to Pay (WTP) versus Willingness...
Scales
Psychological Ownership Scale (POS-Peck)
Comprehensive academic overview of the Psychological Ownership Scale (POS-Peck) developed by Joann Peck and Suzanne...
Scales
Fair Trade Purchase Intention Scale (FTPIS)
The Fair Trade Purchase Intention Scale (FTPIS) is a 6-item psychometric instrument measuring consumer purchase...
Scales
Post-Trip Behavioural Intentions Scale (PTBIS)
A psychometric review and complete instrument guide for the Post-Trip Behavioural Intentions Scale (PTBIS) developed...
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
Scales
Price Sensitivity Meter (PSM)
A comprehensive academic analysis of Peter van Westendorp's Price Sensitivity Meter (PSM), detailing its psychometric...