Experiments
The Violinist in the Metro (Perception of Value) – Joshua Bell (Washington Post)
An academic analysis of Joshua Bell's Washington Post metro experiment, examining contextual framing, aesthetic perception,...
Behavioral Economics
228 results
Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
An in-depth academic examination of Kim and Markus's 1999 pen choice experiment, exploring cultural variations...
Experiments
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
Experiments
The Choice Architecture Experiments – Eric Johnson
An academic examination of Eric Johnson's foundational experiments in choice architecture, default effects, Query Theory,...
Experiments
The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo Benartzi
A comprehensive academic analysis of Richard Thaler and Shlomo Benartzi's Save More Tomorrow (SMarT) program,...
Experiments
The Nudge Experiments (Urinals and Cafeterias) – Richard Thaler and Cass Sunstein
An academic examination of Richard Thaler and Cass Sunstein's nudge experiments, analyzing choice architecture in...
Experiments
The Foot-in-the-Door Experiment (Drive Carefully Sign) – Jonathan Freedman and Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door study, detailing methodology, self-perception theory,...
Experiments
The Door-in-the-Face Experiment (Blood Donation) – Robert Cialdini
An academic examination of Robert Cialdini's Door-in-the-Face blood donation experiment, detailing experimental methodology, reciprocity norms,...
Experiments
The Capuchin Monkey Token Economy Experiment – Keith Chen
A comprehensive academic analysis of Keith Chen's capuchin monkey token economy experiment, examining behavioral economics,...
Experiments
The Competitive Altruism Experiment – Mark Van Vugt
An in-depth academic examination of Mark Van Vugt's competitive altruism experiments, costly signaling theory, and...
Experiments
The Altruistic Punishment Experiment (Evolution of Cooperation) – Ernst Fehr and Simon Gächter
A comprehensive academic analysis of Ernst Fehr and Simon Gächter's altruistic punishment experiment, examining strong...
Scales
Price-Value Appraisal (PVA)
A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....