Behavioral Economics

219 results
Scales

Price-Value Appraisal (PVA)

A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....

September 16, 2026 memjavad
Scales

Value Consciousness (VC)

A comprehensive psychometric review of the Value Consciousness (VC) Scale developed by Lichtenstein, Netemeyer, and...

September 16, 2026 memjavad
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Scales

Smart Shopper Self-Perception (SSSP)

The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...

September 16, 2026 memjavad
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