Theories
Belief Perseverance Paradigm – Lee Ross, Mark R. Lepper, & Michael Hubbard
A comprehensive academic analysis of the belief perseverance paradigm developed by Lee Ross, Mark R....
Behavioral Economics
203 results
Scales
Healthy Food Cost Belief
The Healthy Food Cost Belief (HFCB) Scale is a 3-item psychometric instrument developed by Haws,...
Scales
Customer–Company Exchange Equity (CCEE)
A comprehensive psychometric guide to the Customer–Company Exchange Equity (CCEE) scale, developed by Blanchard, Carlson,...
Theories
Unconscious Thought Theory (Deliberation-Without-Attention) – Ap Dijksterhuis & Loran Nordgren
A comprehensive academic examination of Unconscious Thought Theory, the deliberation-without-attention effect, and cognitive decision-making models.
Theories
Theory of Reasoned Action (TRA) – Martin Fishbein & Icek Ajzen
A comprehensive academic analysis of the Theory of Reasoned Action (TRA) by Martin Fishbein and...
Theories
Temporal Motivation Theory (Procrastination Model) – Piers Steel & Cornelius J. König
A comprehensive academic analysis of Temporal Motivation Theory (TMT), deconstructing Piers Steel and Cornelius J....
Experiments
Variation – Daniel Kahneman and Amos Tversky
An academic examination of Daniel Kahneman and Amos Tversky's foundational research on human perception of...
Experiments
Nathaniel Blanco and Bradley Love The Two Roulette Games (Framing Effect)
A comprehensive academic analysis of Blanco and Love's Two Roulette Games experiment examining cognitive mechanisms...
Experiments
Nystrom, and Jonathan Cohen The Neuroeconomics of Reward and Decision (Pepsi
An academic analysis of Nystrom and Jonathan Cohen's contributions to neuroeconomics, examining reward processing, cognitive...
Experiments
Markus Heinrichs, Paul Zak, Urs Fischbacher, and Ernst Fehr The Ultimatum Game
A detailed academic analysis of how Heinrichs, Zak, Fischbacher, and Fehr transformed behavioral economics and...
Experiments
Palfrey The Neuroeconomics of Trust Experiment (Oxytocin) – Michael Kosfeld
A comprehensive academic analysis of the landmark neuroeconomics trust experiment by Michael Kosfeld and the...
Experiments
The Quantal Response Equilibrium Experiments – Richard McKelvey and Thomas
A comprehensive academic analysis of Richard McKelvey and Thomas Palfrey's Quantal Response Equilibrium framework and...