Experiments
The Focalism Experiment (California vs. Midwest Happiness) – David Schkade and Daniel Kahneman
A comprehensive academic analysis of David Schkade and Daniel Kahneman's seminal 1998 study on the...
Behavioral Economics
211 results
Experiments
The Immune Neglect Experiment – Daniel Gilbert and Timothy Wilson
A comprehensive academic analysis of Daniel Gilbert and Timothy Wilson's seminal research on immune neglect,...
Experiments
The Affective Forecasting Experiments (Durability Bias) – Daniel Gilbert and Timothy Wilson
A comprehensive academic analysis of Daniel Gilbert and Timothy Wilson's affective forecasting experiments and the...
Experiments
The Somatic Marker Hypothesis Experiments (Iowa Gambling Task) – Antonio Damasio and Antoine Bechara
A comprehensive academic analysis of the Somatic Marker Hypothesis, the Iowa Gambling Task experiments by...
Experiments
The Self-Determination Theory Experiments (Intrinsic Motivation) – Edward Deci and Richard Ryan
A comprehensive academic analysis of Edward Deci and Richard Ryan's foundational experiments on intrinsic motivation...
Experiments
The Delay of Gratification (Marshmallow Test) – Walter Mischel
A comprehensive academic analysis of Walter Mischel's Stanford Marshmallow Test, cognitive self-regulation, longitudinal outcomes, and...
Scales
Perceived Product Price Level (PPPL)
A comprehensive academic guide and psychometric analysis of the Perceived Product Price Level (PPPL) scale...
Scales
Perceived Price Sacrifice (11-Point) (PPS11)
Comprehensive academic overview of the Perceived Price Sacrifice (11-Point) (PPS11) scale developed by Rashmi Adaval...
Scales
In-Store Shopping Distraction (ISD)
A comprehensive academic psychometric profile of the In-Store Shopping Distraction (ISD) scale developed by Grewal...
Scales
Domain-Specific Decision Avoidance (DSDA)
A comprehensive academic analysis of the Domain-Specific Decision Avoidance (DSDA) scale developed by Jihoon J....
Scales
Retirement Time Salience (RTS)
A comprehensive psychometric review of the Retirement Time Salience (RTS) scale, measuring cognitive awareness and...
Experiments
The Oxytocin Trust Game Experiment – Michael Kosfeld and Paul Zak
An exhaustive academic analysis of the seminal 2005 Kosfeld, Zak, and Fehr neuroeconomics experiment on...