Experiments
What You Want Experiment – Ayelet Gneezy, Uri Gneezy, Leif Nelson, and Amber
An in-depth academic examination of the Pay-What-You-Want pricing experiments conducted by Ayelet Gneezy, Uri Gneezy,...
Behavioral Economics
237 results
Experiments
Price Effect (Free Chocolate) – Dan Ariely, Eyal Gneezy, and Nina Mazar The Pay
A comprehensive academic analysis of the zero-price effect, examining the foundational chocolate experiments by Dan...
Experiments
Reflection Test – Shane Frederick The Iowa Gambling Task (Decision Making)
A comprehensive academic analysis of Shane Frederick's Cognitive Reflection Test and the Iowa Gambling Task...
Experiments
The Lawyer-Engineer Problem – Daniel Kahneman and Amos Tversky: The Cognitive Perspective
A comprehensive analysis of Kahneman and Tversky's Lawyer-Engineer Problem, exploring base-rate neglect, representativeness heuristic, and...
Experiments
Experiment – Amos Tversky and Daniel Kahneman The Base Rate Neglect Experiment
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's foundational Base Rate Neglect experiments,...
Experiments
Thomas Gilovich, Robert Vallone, and Amos Tversky The Gambler’s Fallacy
A comprehensive academic analysis of Gilovich, Vallone, and Tversky's seminal research on subjective probability, random...
Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
Experiments
Experiment – Ted O’Donoghue and Matthew Rabin The Hot Hand Fallacy Study –
A comprehensive academic analysis of Ted O'Donoghue and Matthew Rabin's experimental and theoretical studies on...
Experiments
Marshmallow Test (Delay of Gratification) – Walter Mischel The Present Bias
A comprehensive academic analysis of Walter Mischel's Marshmallow Test, delay of gratification mechanisms, present bias,...
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
Experiments
Ainslie The Temporal Discounting Experiments – Richard Herrnstein The
An academic examination of Richard Herrnstein's matching law and George Ainslie's temporal discounting experiments, detailing...
Experiments
Thaler The Time Inconsistency and Hyperbolic Discounting Experiments – George
A comprehensive academic analysis of Richard Thaler and George Loewenstein's seminal experiments on time inconsistency,...