Scales
Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
Behavioral Economics
219 results
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
Experiments
The Spotlight Effect Experiment (Dirty Shirt Study) – Thomas Gilovich
A comprehensive academic analysis of Thomas Gilovich's seminal spotlight effect experiments, focusing on the iconic...
Experiments
The Copy Machine Study (Mindlessness) – Ellen Langer
A comprehensive academic analysis of Ellen Langer's 1978 Copy Machine Study, examining automaticity, placebic information,...
Scales
Consumer Privacy Concern Scale (CPCS)
The Consumer Privacy Concern Scale (CPCS / IUIPC), developed by Malhotra, Kim, and Agarwal (2004),...
Theories
Decoy Effect (Asymmetric Dominance) – Joel Huber, John Payne, & Christopher Puto
A comprehensive academic analysis of the decoy effect and asymmetric dominance, rooted in the seminal...
Scales
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...
Theories
Curiosity as an Information Gap Model – George Loewenstein
A comprehensive academic analysis of George Loewenstein's information gap model of curiosity, examining epistemic deprivation,...
Experiments
The Lost Letter Experiment – Stanley Milgram
An exhaustive academic analysis of Stanley Milgram's lost letter technique, detailing its methodology, socio-political measurement,...
Theories
Cheater-Detection Module Hypothesis – Leda Cosmides
A comprehensive academic analysis of Leda Cosmides' cheater-detection module hypothesis, social contract theory, and cognitive...
Theories
Bystander Intervention Model (Diffusion of Responsibility) – John Darley & Bibb Latané
A comprehensive academic analysis of Darley and Latané's Bystander Intervention Model, diffusion of responsibility, and...