Experiments
The Illusion of Control Experiment – Ellen Langer
A comprehensive academic analysis of Ellen Langer's seminal 1975 illusion of control experiment, its cognitive...
Behavioral Economics
213 results
Experiments
The Identifiable Victim Effect (Charity Study) – Deborah Small and George Loewenstein
An academic examination of the Identifiable Victim Effect, exploring seminal studies by Deborah Small and...
Experiments
The Identifiable Victim Effect Experiment – Thomas Schelling
A comprehensive academic analysis of Thomas Schelling's identifiable victim effect, examining empirical experiments, psychological mechanisms,...
Scales
Perceived Price Fairness Scale
A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
Experiments
The Social Value Orientation Game – Paul Van Lange
A comprehensive academic analysis of Paul Van Lange's Social Value Orientation game, decomposed game methodology,...
Scales
Price–Quality Schema Scale (PQS)
The Price–Quality Schema Scale (PQS) is an authentic psychometric instrument designed to measure a consumer's...
Experiments
The Minimal Group Paradigm and Resource Allocation – Henri Tajfel
A comprehensive academic analysis of Henri Tajfel's minimal group paradigm, resource allocation matrices, social categorization,...
Experiments
The Norm of Reciprocity Experiment (Coke and Raffle Tickets) – Dennis Regan
A comprehensive academic analysis of Dennis Regan's 1971 study demonstrating how unsolicited favors overpower liking...
Experiments
The Dime in the Phone Booth Experiment (Feel Good, Do Good) – Alice Isen
An academic examination of Alice Isen's 1972 phone booth experiment, exploring positive affect, the feel...
Experiments
The Minority Influence Experiment (Blue-Green Study) – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's landmark 1969 Blue-Green experiment, exploring minority influence, conversion...
Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
Explore the seminal pen choice experiment by Heejung Kim and Hazel Markus, revealing profound cultural...