Experiments
Blumer The Endowment Effect Experiment – Richard Thaler The Decoy Effect
A comprehensive academic analysis of the Endowment Effect experiments and Richard Thaler's Decoy Effect within...
Behavioral Economics
236 results
Experiments
And Amos Tversky The Sunk Cost Fallacy Experiments – Hal Arkes and Catherine
A comprehensive academic analysis of the sunk cost fallacy, synthesizing Amos Tversky's prospect theory with...
Experiments
Daniel Kahneman The Hot Hand Fallacy Study – Thomas Gilovich, Robert Vallone
An academic examination of the hot hand fallacy study by Gilovich, Vallone, and Tversky, framed...
Experiments
Tversky and Daniel Kahneman The Gambler’s Fallacy Experiment – Amos Tversky and
An exhaustive academic examination of Amos Tversky and Daniel Kahneman's groundbreaking experimental investigations into the...
Experiments
Gerd Gigerenzer and Daniel Goldstein The Base Rate Neglect Experiment – Amos
An academic examination of Gerd Gigerenzer and Daniel Goldstein's critiques and experimental re-evaluations of Amos...
Experiments
Affect Bias Experiment – W. Richard Walker The Recognition Heuristic Experiment
An academic examination of W. Richard Walker's experiments on affect bias, the recognition heuristic, and...
Scales
A Generalizable Scale of Propensity to Plan
A comprehensive academic guide to the Propensity to Plan (PtP) Scale (Lynch et al., 2010),...
Scales
Spendthrift–Tightwad Scale
A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...
Scales
Product Retention Tendency Scale
The Product Retention Tendency (PRT) Scale, developed by Haws, Naylor, Coulter, and Bearden (2012), is...
Theories
Mere Exposure Effect – Robert Zajonc
An exhaustive academic exploration of Robert Zajonc's mere exposure effect, examining cognitive mechanisms, neurological correlates,...
Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
Theories
Matching Law – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's Matching Law, covering mathematical formulations, melioration, deviations, and...