Scales
Spendthrift–Tightwad Scale
A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...
Behavioral Economics
217 results
Scales
Product Retention Tendency Scale
The Product Retention Tendency (PRT) Scale, developed by Haws, Naylor, Coulter, and Bearden (2012), is...
Theories
Mere Exposure Effect – Robert Zajonc
An exhaustive academic exploration of Robert Zajonc's mere exposure effect, examining cognitive mechanisms, neurological correlates,...
Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
Theories
Matching Law – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's Matching Law, covering mathematical formulations, melioration, deviations, and...
Experiments
Fischhoff The Cognitive Reflection Test – Shane Frederick The Bahrick Permastore
A comprehensive academic analysis of Fischhoff's heuristics, Shane Frederick's Cognitive Reflection Test, and Harry Bahrick's...
Experiments
And Amos Tversky The Hindsight Bias Experiments (I-Knew-It-All-Along) – Baruch
A comprehensive academic analysis of Baruch Fischhoff and Amos Tversky's foundational experiments on hindsight bias...
Experiments
Kahneman The Framing Effect Experiment (Asian Disease Problem) – Daniel Kahneman
A comprehensive academic analysis of Kahneman and Tversky's 1981 Asian Disease Problem, exploring the framing...
Scales
Consumer Spending Self-Control Scale (CSSC)
The Consumer Spending Self-Control Scale (CSSC), developed by Kelly L. Haws and William O. Bearden,...
Experiments
Daniel Kahneman The Anchoring Effect Experiment – Amos Tversky and Daniel
A comprehensive academic examination of Amos Tversky and Daniel Kahneman's seminal anchoring effect experiment, its...
Experiments
Representativeness Heuristic Experiment (Linda Problem) – Amos Tversky and
An exhaustive academic exploration of Amos Tversky and Daniel Kahneman's Linda Problem, unpacking the representativeness...
Experiments
Availability Heuristic Experiments – Amos Tversky and Daniel Kahneman The
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's foundational availability heuristic experiments and...