Experiments
The Elevator Experiment (Conformity) – Solomon Asch
A comprehensive academic analysis of Solomon Asch's conformity paradigm, focusing on the mechanics, psychological drivers,...
Behavioral Economics
213 results
Experiments
The Lost Wallet Experiment (Civic Honesty) – Christian Zünd and Alain Cohn
A comprehensive academic analysis of the global civic honesty experiment by Alain Cohn, Christian Zünd,...
Experiments
The Honesty Box Experiment (Watching Eyes) – Melissa Bateson, Daniel Nettle, and Gilbert Roberts
A comprehensive academic analysis of the Bateson, Nettle, and Roberts honesty box experiment on visual...
Experiments
The Greedy Banker Experiment (Priming) – John Bargh
A comprehensive academic analysis of John Bargh's priming theories and the greedy banker experiment, examining...
Theories
Dual-System Model of Impulse and Self-Control (Reflective-Impulsive Model) – Fritz Strack & Roland Deutsch
An exhaustive academic exploration of Strack and Deutsch's Reflective-Impulsive Model (RIM), detailing cognitive architecture, self-control,...
Theories
Dual-Process Theory (System 1 and System 2) – Daniel Kahneman & Amos Tversky
A rigorous academic examination of Dual-Process Theory, exploring System 1 and System 2 cognitive architectures...
Scales
Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
Experiments
The Spotlight Effect Experiment (Dirty Shirt Study) – Thomas Gilovich
A comprehensive academic analysis of Thomas Gilovich's seminal spotlight effect experiments, focusing on the iconic...
Experiments
The Copy Machine Study (Mindlessness) – Ellen Langer
A comprehensive academic analysis of Ellen Langer's 1978 Copy Machine Study, examining automaticity, placebic information,...
Scales
Consumer Privacy Concern Scale (CPCS)
The Consumer Privacy Concern Scale (CPCS / IUIPC), developed by Malhotra, Kim, and Agarwal (2004),...