Scales
Cognitive Resource Demands (CRD)
A comprehensive psychometric review of the Cognitive Resource Demands (CRD) scale developed by Katherine White...
Consumer Behavior
52 results
Scales
Behavioral Control
A comprehensive psychometric review of the Behavioral Control Scale developed by Michael K. Hui and...
Experiments
The Brand Personality Studies – Jennifer Aaker
A comprehensive academic analysis of Jennifer Aaker's brand personality framework, examining its theoretical roots, five...
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
Scales
Anomia (ANO)
A comprehensive psychometric review of the 6-item Anomia (ANO) scale as adapted by Lloyd C....
Scales
Advertising Avoidance (General) (AA)
A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...
Scales
Stimulus Vividness Perception (SVP)
The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...
Scales
Judgment Certainty (JC)
The Judgment Certainty (JC) scale, developed by Urbany, Bearden, Kaicker, and Smith-de Borrero (1997), is...
Scales
Goal Attainment
Comprehensive academic overview of the Goal Attainment (GOALATT) scale developed by Dellande, Gilly, and Graham...
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
Scales
Value Conflict (Decision) (VCD)
The Value Conflict (Decision) (VCD) scale, developed by Burroughs and Rindfleisch (2002), is a 9-item...