Scales

Retail Store Loyalty Intentions (RSLI)

A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...

September 12, 2026 • Dr. Mohammed Looti
Scales

Service Provider Loyalty Intentions (SPLI)

The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Local Consumer Self-Identity (LCSI)

An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Shopping Involvement (GSI)

The General Shopping Involvement (GSI) scale is a psychometric instrument designed to assess an individual's...

September 12, 2026 • Dr. Mohammed Looti
Scales

Escapist Internet Usage Motivation (EIUM)

A comprehensive academic and psychometric examination of the Escapist Internet Usage Motivation (EIUM) scale, detailing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Advertisement Interestingness (AI)

The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Altruistic Word-of-Mouth Motivation (AWOMM)

A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Human Capital (PHC)

Comprehensive academic overview of the Perceived Human Capital (PHC) scale developed by Bellezza, Paharia, and...

September 12, 2026 • Dr. Mohammed Looti