Scales

Retail Employee Unfriendliness (REU)

A comprehensive academic psychometric profile of the Retail Employee Unfriendliness (REU) scale developed by Albrecht...

September 12, 2026 • Dr. Mohammed Looti
Scales

Purchase Embarrassment (PEmb)

A psychometric review of the Purchase Embarrassment (PEmb) scale developed by Esmark, Noble, and Breazeale...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Persuasion Susceptibility (APS)

A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Product Durability (PPD)

A comprehensive psychometric guide to the Perceived Product Durability (PPD) scale developed by Jiang et...

September 12, 2026 • Dr. Mohammed Looti
Scales

Product Disposal Guilt (PDG)

The Product Disposal Guilt (PDG) scale is a 3-item psychometric instrument developed by Remi Trudel,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Discount Magnitude (PDM)

A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Desire to Connect With Home (DCH)

A comprehensive psychometric review of the Desire to Connect With Home (DCH) scale, examining its...

September 12, 2026 • Dr. Mohammed Looti
Scales

Decision Conflict (DCon)

A comprehensive psychometric review of the Decision Conflict (DCon) scale developed by Morgan K. Ward...

September 12, 2026 • Dr. Mohammed Looti
Scales

Decision Comfort (DC)

A comprehensive psychometric guide to the Decision Comfort (DC) scale developed by Parker, Lehmann, and...

September 12, 2026 • Dr. Mohammed Looti