Scales

Word-of-Mouth Likelihood Scale (WOMG)

Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Positive Word-of-Mouth Intention Scale

A comprehensive psychometric guide to the Positive Word-of-Mouth Intention Scale (PWOM), assessing construct validity, reliability,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Negative Word-of-Mouth Scale (NEGWOM)

Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Product Purchase Intention Scale

The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Stimulus Vividness Scale (STVV)

The Stimulus Vividness Scale (STVV) is a 4-item semantic differential scale developed by Andrews et...

September 12, 2026 • Dr. Mohammed Looti
Scales

Visual Processing Fluency Scale (VPFL)

The Visual Processing Fluency Scale (VPFL) is a three-item psychometric instrument developed by Ulrich R....

September 12, 2026 • Dr. Mohammed Looti
Scales

Visual Complexity Scale

The Visual Complexity Scale (VCMP) is a 5-item psychometric measurement tool developed by Ulrich R....

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Transaction Value Scale

Comprehensive academic overview of the Customer Transaction Value Scale (CTVS) developed by Karpen, Bove, Lukas,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Shopping Aid Usefulness Scale

The Shopping Aid Usefulness Scale (SAIDUSE) is an academic psychometric tool adapted by Alexander Bleier...

September 12, 2026 • Dr. Mohammed Looti
Scales

Design Divergence Scale (DDVG)

A psychometric review of the Design Divergence Scale (DDVG), a 3-item measure assessing how different,...

September 12, 2026 • Dr. Mohammed Looti