Experiments
Experiential vs. Material Purchases Experiment – Thomas Gilovich and Leaf Van
A comprehensive academic analysis of Leaf Van Boven and Thomas Gilovich's landmark research investigating experiential...
Consumer Psychology
1687 results
Scales
Felt Social Status Scale (FSDS)
The Felt Social Status Scale (FSDS), developed by Brent McFerran and Jennifer J. Argo (2014),...
September 12, 2026
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Dr. Mohammed Looti
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
September 12, 2026
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Dr. Mohammed Looti
Scales
Customer Special Treatment Entitlement Scale
A psychometric review of the Customer Special Treatment Entitlement Scale (CSTE), evaluating its theoretical foundations,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Hedonic In-Store Shopping Value Scale (HEDSHOPVAL)
A psychometric review of the Hedonic In-Store Shopping Value Scale (HEDSHOPVAL) by Pounders, Babin, and...
September 12, 2026
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Dr. Mohammed Looti
Scales
Hedonic Shopping Orientation Scale
A psychometric review of the Hedonic Shopping Orientation Scale (HESO), evaluating its theoretical foundations, structural...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Retail Store Patronage Intention Scale (STORPATINT)
An in-depth academic guide to the Retail Store Patronage Intention Scale (STORPATINT) by Pounders, Babin,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Brand Co-Experience Scale (BCEX)
The Brand Co-Experience Scale (BCEX) is a validated 4-item psychometric measure developed by Dunn and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Global Service Quality Scale
A comprehensive psychometric review and academic analysis of the Global Service Quality Scale (GSQS) developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Service Encounter Global Impression Scale (GSEE)
A comprehensive psychometric review of the Service Encounter Global Impression Scale (GSEE), developed by Giebelhausen...
September 12, 2026
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Dr. Mohammed Looti
Scales
Internal Service Failure Attribution Scale (INTFAILATT)
A psychometric review of the Internal Service Failure Attribution Scale (INTFAILATT), examining its theoretical foundation...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Acquisition-Based Self-Transformation Expectations Scale (STAO)
A psychometric review of the Acquisition-Based Self-Transformation Expectations Scale (STAO) developed by Richins and Chaplin...
September 12, 2026
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Dr. Mohammed Looti