Scales
Customer-to-Customer Social Bond Scale (C2CSBS)
Comprehensive academic profile and psychometric evaluation of the Customer-to-Customer Social Bond Scale (C2CSBS), developed by...
Consumer Psychology
1687 results
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Appreciation Felt Scale
Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to Advertising Vulnerability Scale (ARAVS)
A psychometric review of the Affective Response to Advertising Vulnerability Scale (ARAVS), measuring perceived consumer...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Incongruence Scale (PAIS)
A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Discontent Scale
An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Coping Scale
The Consumer Coping Scale (CCS-Duhachek) is a validated 25-item psychometric instrument measuring consumer cognitive and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Assertiveness and Aggressiveness Scale (CAAS)
A comprehensive psychometric appraisal of the Consumer Assertiveness and Aggressiveness Scale (CAAS) developed by Marsha...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Alienation From the Marketplace Scale (CAFM)
A comprehensive psychometric review of the Consumer Alienation From the Marketplace Scale (CAFM), developed by...
September 11, 2026
•
Dr. Mohammed Looti
Scales
eTail Quality Scale (eTailQ)
The eTail Quality Scale (eTailQ) is a validated 14-item psychometric instrument developed by Wolfinbarger and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Service Convenience Scale (SERVCON)
A comprehensive guide to the Service Convenience Scale (SERVCON) developed by Seiders, Voss, Grewal, and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Experiential Value Scale (EVS)
A comprehensive academic guide and psychometric analysis of the Experiential Value Scale (EVS) developed by...
September 11, 2026
•
Dr. Mohammed Looti