Scales
Meaning of Branded Products Scale
The Meaning of Branded Products Scale (MBPS) is a cross-nationally validated psychometric instrument measuring consumer...
Consumer Psychology
1687 results
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Gender Dimensions of Brand Personality Scale
The Gender Dimensions of Brand Personality Scale (GDBP), developed by Bianca Grohmann (2009), is a...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Evaluations of Brand Extensions (CEBE)
The Consumer Evaluations of Brand Extensions (CEBE) scale is an academic psychometric tool developed by...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Viewer Response Profile (VRP)
A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Informational and Transformational Advertising Content Scale (ITAC)
A comprehensive academic analysis of the Informational and Transformational Advertising Content Scale (ITAC), developed by...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Feelings Toward Ads Scale
An in-depth academic examination of the Feelings Toward Ads Scale (FTA) developed by Edell and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
PAD Emotional State Scale
A comprehensive psychometric guide to the PAD Emotional State Scale (Mehrabian & Russell, 1974), detailing...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Emotional Intelligence Scale (CEIS)
A comprehensive academic analysis and psychometric profile of the Consumer Emotional Intelligence Scale (CEIS), detailing...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Role Overload Scale (Wife) (RO-W)
The Role Overload Scale (Wife) (RO-W), developed by Michael D. Reilly in 1982, is a...
September 11, 2026
•
Dr. Mohammed Looti