Scales
Desire for Unique Consumer Products Scale
A comprehensive academic guide to the Desire for Unique Consumer Products Scale (DUCP), including theoretical...
Consumer Psychology
1687 results
Scales
Consumer Innovativeness Scale
A comprehensive academic guide to the Consumer Innovativeness Scale (CIJM-CNS) developed by Manning, Bearden, and...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leaders and Opinion Seekers Scale
Comprehensive academic overview of the Opinion Leaders and Opinion Seekers Scale (OL-OS) by Flynn, Goldsmith,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leadership Scale
A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Country Image Scale (CIS-COO)
A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Consumer Spending Self-Control Scale (CSSC)
The Consumer Spending Self-Control Scale (CSSC), developed by Kelly L. Haws and William O. Bearden,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Compulsive Consumption Clinical Screener (CBS-Clinical)
A comprehensive academic profile of the Compulsive Consumption Clinical Screener (CBS-Clinical) developed by Ronald J....
September 7, 2026
•
Dr. Mohammed Looti
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
September 7, 2026
•
Dr. Mohammed Looti