Scales
Customer Value Co-Creation Scale (CVCS)
A comprehensive guide to the Customer Value Co-Creation Scale (CVCS), examining its theoretical origins in...
Consumer Psychology
1687 results
Scales
Relationship Quality Scale (RQS)
A comprehensive academic psychometric review of the Relationship Quality Scale (RQS), measuring Trust, Commitment, and...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Fit and Congruence Scale
A comprehensive academic analysis of the Sponsorship Fit and Congruence Scale (SFCS), exploring its functional...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumer Awe Scale (CAS-Awe)
The Consumer Awe Scale (CAS-Awe) is a multidimensional psychometric instrument measuring perceived vastness, need for...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumer Pride Scale
The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Emotional Brand Attachment Scale
A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumer Cosmopolitanism Scale (COSMO)
The Consumer Cosmopolitanism Scale (COSMO), developed by Riefler, Diamantopoulos, and Siguaw (2012), is a 12-item...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Shopping Value Scale
A comprehensive psychometric review and academic analysis of the Shopping Value Scale (SVS-Babin), examining its...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Retail Approach–Avoidance Scale (RAAS)
The Retail Approach–Avoidance Scale (RAAS) adapts Mehrabian and Russell's PAD environmental psychology framework to assess...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Need for Touch Scale
A comprehensive academic analysis of the Need for Touch Scale (NFT), developed by Joann Peck...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Customer Experience Quality Scale (EXQ)
An exhaustive psychometric profile and academic review of the Customer Experience Quality Scale (EXQ) developed...
September 6, 2026
•
Dr. Mohammed Looti