Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...
Consumer Psychology
1687 results
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumers’ Need for Price Fairness Scale (NPFS)
An in-depth psychometric review of the Consumers' Need for Price Fairness Scale (NPFS), examining its...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumer Guilt and Shame Scale (CGS)
The Consumer Guilt and Shame Scale (CGS) is an advanced psychometric instrument that differentiates behavioral...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Customer Delight Scale (CDS-Delight)
The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Anticipated Regret Scale (ARS)
A psychometric review of the Anticipated Regret Scale (ARS), evaluating Action Regret and Inaction Regret...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Shopping Enjoyment Scale (SES)
The Shopping Enjoyment Scale (SES), grounded in Babin, Darden, and Griffin's (1994) hedonic shopping value...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumption Emotions Set (CES)
A comprehensive psychometric and theoretical review of Marsha L. Richins' Consumption Emotions Set (CES), detailing...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Positive and Negative Affect Schedule – Consumer Version (PANAS (State))
A comprehensive psychometric guide to the Positive and Negative Affect Schedule – Consumer Version (PANAS...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumer Social Responsibility Scale (CnSR)
The Consumer Social Responsibility Scale (CnSR), originating from the foundational work of John H. Antil...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Ethical Fashion Consumption Scale (EFCS)
The Ethical Fashion Consumption Scale (EFCS) is a psychometric instrument measuring consumer attitudes, environmental concerns,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...
September 5, 2026
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Dr. Mohammed Looti