Scales

Mobile Commerce Adoption Scale (MCAS)

A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Gamification Engagement Scale (GES)

The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...

September 5, 2026 • Dr. Mohammed Looti
Scales

Customer Effort Score (CES-Dixon)

A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...

September 5, 2026 • Dr. Mohammed Looti
Scales

Status Consumption Scale

A comprehensive academic guide and psychometric evaluation of the Status Consumption Scale (SCS-Status) developed by...

September 5, 2026 • Dr. Mohammed Looti
Scales

Food Involvement Scale (FIS)

A comprehensive academic guide to the Food Involvement Scale (FIS) developed by Bell and Marshall...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Hate Scale (BHS)

A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Forgiveness Scale (BFS)

The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Love Scale (BLS)

The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...

September 5, 2026 • Dr. Mohammed Looti
Scales

Green Purchase Intention Scale (GPI)

The Green Purchase Intention Scale (GPI), developed by Chen and Chang (2012), is a validated...

September 5, 2026 • Dr. Mohammed Looti
Scales

Social Commerce Intention Scale

A comprehensive academic evaluation of the Social Commerce Intention Scale (SCI), reviewing its psychometric properties,...

September 5, 2026 • Dr. Mohammed Looti