Consumer Psychology

773 results
Scales

Group Membership Identification (GMI)

A psychometric overview of the Group Membership Identification (GMI) scale developed by Americus Reed II...

September 16, 2026 memjavad
Scales

Smart Shopper Self-Perception (SSSP)

The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...

September 16, 2026 memjavad
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Scales

Personalizing Shopping Orientation (PSO)

A comprehensive psychometric review of the Personalizing Shopping Orientation (PSO) scale, examining its theoretical roots...

September 16, 2026 memjavad
Scales

Retail Store Patronage Intention

A comprehensive psychometric review of the Retail Store Patronage Intention (RSPI) scale developed by Baker,...

September 16, 2026 memjavad
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Scales

Social Shame Sensitivity

An academic overview of the Social Shame Sensitivity (SSS) scale developed by Jochen Wirtz and...

September 16, 2026 memjavad
Scales

Consumption Shame Affect (CSA)

The Consumption Shame Affect (CSA) scale, adapted from Marsha L. Richins' Consumption Emotion Set (CES),...

September 16, 2026 memjavad
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