Consumer Psychology

1079 results
Scales

Retail Store Patronage Intention

A comprehensive psychometric review of the Retail Store Patronage Intention (RSPI) scale developed by Baker,...

September 16, 2026 memjavad
Scales

Social Shame Sensitivity

An academic overview of the Social Shame Sensitivity (SSS) scale developed by Jochen Wirtz and...

September 16, 2026 memjavad
Scales

Consumption Shame Affect (CSA)

The Consumption Shame Affect (CSA) scale, adapted from Marsha L. Richins' Consumption Emotion Set (CES),...

September 16, 2026 memjavad
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Scales

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 memjavad
Scales

Advertisement Self-Referencing (ASR)

The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...

September 16, 2026 memjavad
Scales

Task-Specific Self-Efficacy (TSSE)

A comprehensive psychometric review of the Task-Specific Self-Efficacy (TSSE) scale developed by Meuter et al....

September 16, 2026 memjavad
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