Consumer Psychology

1085 results
Scales

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 memjavad
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Scales

Advertisement Self-Referencing (ASR)

The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...

September 16, 2026 memjavad
Scales

Task-Specific Self-Efficacy (TSSE)

A comprehensive psychometric review of the Task-Specific Self-Efficacy (TSSE) scale developed by Meuter et al....

September 16, 2026 memjavad
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Scales

Problem Resolution Satisfaction (PRS)

A comprehensive academic guide to the Problem Resolution Satisfaction (PRS) scale developed by Maxham and...

September 16, 2026 memjavad
Scales

Performance Outcome Satisfaction (POS)

Explore the Performance Outcome Satisfaction (POS) scale developed by Michael Tsiros and Vikas Mittal. Learn...

September 16, 2026 memjavad
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