Scales
Internet Search Skill (INTSRCH)
The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...
Consumer Psychology
1094 results
Scales
Interest in the Ad Vehicle (INTADV)
The Interest in the Ad Vehicle (INTADV) scale is a 3-item psychometric measure created by...
Scales
Interest in Advertisements (INTADS)
A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...
Scales
Intention to Recommend (INTREC)
The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....
Scales
Innovativeness (Product Trial) (INNOPROD)
A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....
Scales
Indexicality with Era (IDXERA)
A comprehensive academic analysis of the Indexicality with Era (IDXERA) scale developed by Kent Grayson...
Scales
Indexicality (Telepresence) (IDXTELEP)
Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...
Scales
Indexicality (Hypothetical Contact) (IDXHYP)
An in-depth psychometric analysis of the Indexicality (Hypothetical Contact) Scale (IDXHYP) developed by Kent Grayson...
Scales
Indexicality (Actual Contact) (IDXACT)
The Indexicality (Actual Contact) (IDXACT) scale is a 3-item psychometric measure developed by Kent Grayson...
Scales
Product Attribute Importance (PATTRIMP)
A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Scales
Iconicity with Old Things (ICONOLD)
A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...