Scales
Innovativeness (Product Trial) (INNOPROD)
A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....
Consumer Psychology
1078 results
Scales
Indexicality with Era (IDXERA)
A comprehensive academic analysis of the Indexicality with Era (IDXERA) scale developed by Kent Grayson...
Scales
Indexicality (Telepresence) (IDXTELEP)
Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...
Scales
Indexicality (Hypothetical Contact) (IDXHYP)
An in-depth psychometric analysis of the Indexicality (Hypothetical Contact) Scale (IDXHYP) developed by Kent Grayson...
Scales
Indexicality (Actual Contact) (IDXACT)
The Indexicality (Actual Contact) (IDXACT) scale is a 3-item psychometric measure developed by Kent Grayson...
Scales
Product Attribute Importance (PATTRIMP)
A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Scales
Iconicity with Old Things (ICONOLD)
A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...
Scales
Iconicity with History
An in-depth academic review of the Iconicity with History (ICONHIS) scale developed by Kent Grayson...
Scales
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
Scales
Honesty in Everyday Behaviour
The Honesty in Everyday Behaviour (HONBEH) scale is a psychometric tool adapted from the Revised...
Scales
Customer Help Provision Likelihood (CHELP)
Comprehensive academic profile of the Customer Help Provision Likelihood (CHELP) scale developed by Pankaj Aggarwal...