Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Consumer Psychology
1084 results
Scales
Iconicity with Old Things (ICONOLD)
A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...
Scales
Iconicity with History
An in-depth academic review of the Iconicity with History (ICONHIS) scale developed by Kent Grayson...
Scales
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
Scales
Honesty in Everyday Behaviour
The Honesty in Everyday Behaviour (HONBEH) scale is a psychometric tool adapted from the Revised...
Scales
Customer Help Provision Likelihood (CHELP)
Comprehensive academic profile of the Customer Help Provision Likelihood (CHELP) scale developed by Pankaj Aggarwal...
Scales
Product Image Generality (PIMGEN)
A comprehensive psychometric overview of the Product Image Generality (PIMGEN) scale, developed by Laroche, Yang,...
Scales
Perceived Fun (PFUN)
A comprehensive psychometric review of the Perceived Fun (PFUN) scale developed by Pratibha A. Dabholkar...
Scales
Subjective Food Fat Knowledge (SFFK)
A comprehensive academic psychometric profile of the Subjective Food Fat Knowledge (SFFK) scale developed by...
Scales
Family Resource Support (FAMRES)
The Family Resource Support (FAMRES) scale is an 8-item psychometric instrument measuring retrospective perceptions of...
Scales
Object Familiarity (Oliver) (OBJFAMO)
A comprehensive psychometric guide to the Object Familiarity Scale (OBJFAMO) developed by Richard L. Oliver...
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...