Scales
Ad Evaluation (Credibility and Appeal) (AECA)
A psychometric review of the Ad Evaluation (Credibility and Appeal) (AECA) scale developed by De...
Consumer Psychology
1062 results
Scales
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
Scales
Private Label Brand Attitude (PLBA)
The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...
Scales
Advertising Skepticism (ADSK)
A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...
Scales
Attention Allocated to Advertising (AAA)
A comprehensive academic psychometric review of the Attention Allocated to Advertising (AAA) scale developed by...
Scales
Technology Anxiety (TANX)
A comprehensive psychometric review of the Technology Anxiety (TANX) scale developed by Meuter, Bitner, Ostrom,...
Scales
Anger Emotional State (DES II) (AESDII)
A comprehensive psychometric guide to the Anger Emotional State (DES II) (AESDII) scale, detailing its...
Scales
Ad-Evoked Positive Mood (AEPM)
The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...
Scales
Ad Hedonic Affect Evaluation (AHAE)
Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...
Scales
Ad-Evoked Disapproval Affect (AEDA)
A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...