Scales
Sponsorship Promotion Creativity (SPC)
A comprehensive psychometric analysis of the Sponsorship Promotion Creativity (SPC) scale developed by Robert Madrigal...
Consumer Psychology
988 results
Scales
CSR Sales-Contingency Belief (CSRSCB)
A psychometric review of the CSR Sales-Contingency Belief (CSRSCB) scale developed by Habel et al....
Scales
Perceived CSR Spending Level (PCSRSL)
Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...
Scales
CSR–Product Quality Trade-off Belief (CSRQTB)
A comprehensive psychometric guide to the CSR–Product Quality Trade-off Belief (CSRQTB) scale, assessing consumer zero-sum...
Scales
Conversational Value of a Purchase or Experience (CVE)
A comprehensive psychometric guide to the Conversational Value of a Purchase or Experience (CVE) Scale...
Scales
Competitive vs. Collaborative Orientation (CCO)
The Competitive vs. Collaborative Orientation (CCO) scale measures whether individuals habitually emphasize self-distinctiveness and rivalry...
Scales
Perceived Personal Competence (PPC)
A comprehensive academic psychometric profile of the Perceived Personal Competence (PPC) scale, examining its theoretical...
Scales
Company Reputation Perception (CRP)
The Company Reputation Perception (CRP) scale evaluates consumer and stakeholder assessments of an organization across...
Scales
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
Scales
Physical Object Comfort Perception
Comprehensive academic overview of the Physical Object Comfort Perception (POCP) scale developed by Jiang, Gorn,...
Scales
Genuine CSR Motive Attribution (GCSRMA)
Comprehensive academic profile and psychometric evaluation of the Genuine CSR Motive Attribution (GCSRMA) scale developed...
Scales
Pre-Experience Brand Quality Expectations (PEBEQ)
A comprehensive psychometric review of the Pre-Experience Brand Quality Expectations (PEBEQ) construct from the American...