Scales
Positive Word-of-Mouth Intention Scale
A comprehensive psychometric guide to the Positive Word-of-Mouth Intention Scale (PWOM), assessing construct validity, reliability,...
Consumer Psychology
978 results
Scales
Negative Word-of-Mouth Scale (NEGWOM)
Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...
Scales
Company Product Purchase Intention Scale
The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...
Scales
Advertised Brand Purchase Intention Scale (WPAB)
The Advertised Brand Purchase Intention Scale (WPAB) is a psychometrically validated 3-item measure designed by...
Scales
Willingness to Pay a Price Premium Scale (WTPREM)
Comprehensive academic psychometric review of the Willingness to Pay a Price Premium Scale (WTPREM) developed...
Scales
Stimulus Vividness Scale (STVV)
The Stimulus Vividness Scale (STVV) is a 4-item semantic differential scale developed by Andrews et...
Scales
Visual Processing Fluency Scale (VPFL)
The Visual Processing Fluency Scale (VPFL) is a three-item psychometric instrument developed by Ulrich R....
Scales
Visual Complexity Scale
The Visual Complexity Scale (VCMP) is a 5-item psychometric measurement tool developed by Ulrich R....
Scales
Customer Transaction Value Scale
Comprehensive academic overview of the Customer Transaction Value Scale (CTVS) developed by Karpen, Bove, Lukas,...
Scales
Shopping Aid Usefulness Scale
The Shopping Aid Usefulness Scale (SAIDUSE) is an academic psychometric tool adapted by Alexander Bleier...
Scales
Design Divergence Scale (DDVG)
A psychometric review of the Design Divergence Scale (DDVG), a 3-item measure assessing how different,...
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...