Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
Consumer Psychology
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Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
Scales
Viewer Response Profile (VRP)
A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...
Scales
Informational and Transformational Advertising Content Scale (ITAC)
A comprehensive academic analysis of the Informational and Transformational Advertising Content Scale (ITAC), developed by...
Scales
Feelings Toward Ads Scale
An in-depth academic examination of the Feelings Toward Ads Scale (FTA) developed by Edell and...
Scales
PAD Emotional State Scale
A comprehensive psychometric guide to the PAD Emotional State Scale (Mehrabian & Russell, 1974), detailing...
Scales
Consumer Emotional Intelligence Scale (CEIS)
A comprehensive academic analysis and psychometric profile of the Consumer Emotional Intelligence Scale (CEIS), detailing...
Scales
Role Overload Scale (Wife) (RO-W)
The Role Overload Scale (Wife) (RO-W), developed by Michael D. Reilly in 1982, is a...
Scales
Change Seeking Index — Short Form (CSI-Change)
A comprehensive academic guide and psychometric analysis of the Change Seeking Index — Short Form...
Scales
Purchasing Involvement Scale (PI)
The Purchasing Involvement Scale (PI), developed by Slama and Tashchian (1985), is a 33-item psychometric...
Experiments
Blumer The Endowment Effect Experiment – Richard Thaler The Decoy Effect
A comprehensive academic analysis of the Endowment Effect experiments and Richard Thaler's Decoy Effect within...
Scales
Purchase Decision Involvement (PDI)
A comprehensive psychometric guide to the Purchase Decision Involvement (PDI) scale developed by Banwari Mittal...