Scales
Revised and Optimised Personal Involvement Inventories (RPII / OPII)
Comprehensive academic overview of the Revised and Optimised Personal Involvement Inventories (RPII / OPII) developed...
Consumer Psychology
867 results
Scales
Product Intelligence Scale (PI-Scale)
A comprehensive academic analysis of the Product Intelligence Scale (PI-Scale) developed by Rijsdijk, Hultink, and...
Scales
Personal Involvement Inventory for Advertising (PIIA)
A psychometric review of the Personal Involvement Inventory for Advertising (PIIA) developed by Judith Lynne...
Scales
New Involvement Profile (NIP)
A comprehensive academic analysis of the New Involvement Profile (NIP) developed by Kapil Jain and...
Scales
Enduring Involvement Index (EII)
A comprehensive psychometric review of the Enduring Involvement Index (EII) developed by Bloch, Sherrell, and...
Scales
Consumer Involvement Profiles (CIP)
The Consumer Involvement Profiles (CIP), developed by Gilles Laurent and Jean-Noël Kapferer (1985), is a...
Scales
Components of Involvement (CP)
An in-depth academic review of Lastovicka and Gardner's (1979) Components of Involvement (CP) scale, decomposing...
Scales
Polychronic Attitude Index
A comprehensive academic analysis of the Polychronic Attitude Index (PAI) developed by Kaufman, Lane, and...
Scales
A Generalizable Scale of Propensity to Plan
A comprehensive academic guide to the Propensity to Plan (PtP) Scale (Lynch et al., 2010),...
Scales
Elaboration on Potential Outcomes Scale (EPO)
The Elaboration on Potential Outcomes (EPO) Scale, developed by Nenkov, Inman, and Hulland (2008), measures...
Scales
Money Attitude Scale (MAS)
A comprehensive academic analysis of the Money Attitude Scale (MAS), covering its psychometric properties, factor...
Scales
Materialism Measure (MM)
A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...