Scales
Material Values Scale — Short Forms (MVS-SF)
Comprehensive academic overview of the Material Values Scale — Short Forms (MVS-SF) developed by Marsha...
Consumer Psychology
868 results
Scales
Frugality Scale (FRUG)
Comprehensive academic profile and psychometric evaluation of the Frugality Scale (FRUG) developed by Lastovicka, Bettencourt,...
Scales
List of Values (LOV)
The List of Values (LOV) is a validated 9-item psychometric instrument developed by Lynn R....
Scales
Reference Group Influence Scale
A comprehensive academic guide to the Reference Group Influence Scale (RGI) by Park and Lessig...
Scales
Intergenerational Communication and Influence on Consumption Scale (IGEN)
A comprehensive psychometric guide to the Intergenerational Communication and Influence on Consumption Scale (IGEN) developed...
Scales
Technology Readiness Index (TRI)
The Technology Readiness Index (TRI), developed by A. Parasuraman, is a widely used 36-item psychometric...
Scales
Use Innovativeness Scale
The Use Innovativeness Scale (USE-INN), developed by Price and Ridgway in 1983, is a 44-item...
Scales
High in Emergent Nature Scale (HEN)
An in-depth academic examination of the High in Emergent Nature Scale (HEN) developed by Hoffman,...
Scales
Cognitive and Sensory Innovativeness Scale (CI-SI)
The Cognitive and Sensory Innovativeness Scale (CI-SI), developed by Venkatraman and Price (1990), measures individual...
Scales
Desire for Unique Consumer Products Scale
A comprehensive academic guide to the Desire for Unique Consumer Products Scale (DUCP), including theoretical...
Scales
Consumer Innovativeness Scale
A comprehensive academic guide to the Consumer Innovativeness Scale (CIJM-CNS) developed by Manning, Bearden, and...
Scales
Opinion Leaders and Opinion Seekers Scale
Comprehensive academic overview of the Opinion Leaders and Opinion Seekers Scale (OL-OS) by Flynn, Goldsmith,...