Scales
State Power Distance Belief Scale (PWD)
Comprehensive academic overview of the State Power Distance Belief Scale (PWD) developed by Zhang, Winterich,...
Consumer Psychology
962 results
Scales
Place Nostalgia Scale
Comprehensive academic guide to the Place Nostalgia Scale (PLNOST) developed by Brocato, Baker, and Voorhees...
Scales
Place Distinction Scale
A comprehensive academic analysis of the Place Distinction Scale (PLDIST), developed by Brocato, Baker, and...
Scales
Place Attachment – Social Scale (PLATTSOC)
A psychometric overview of the Place Attachment - Social Scale (PLATTSOC) developed by Brocato, Baker,...
Scales
Place Attachment – Physical Scale (PLATTPHYS)
A comprehensive psychometric review of the Place Attachment - Physical Scale (PLATTPHYS) developed by Brocato,...
Scales
Patronage Reduction Intention Scale
Comprehensive psychometric review and complete scale items for the Patronage Reduction Intention Scale (PATRONR), validated...
Scales
Social Norm Reasonability Scale (SNR)
The Social Norm Reasonability Scale (SNR) is a 4-item, 7-point psychometric instrument developed by Caleb...
Experiments
Payne, and Christopher Puto The Compromise Effect Experiment – Itamar Simonson
A comprehensive academic analysis of the compromise effect and context-dependent choice paradigms established by Itamar...
Experiments
Benartzi The Decoy Effect Experiment (Asymmetric Dominance) – Joel Huber, John
A comprehensive academic analysis of the decoy effect, exploring Huber, Payne, and Puto's discovery of...
Scales
Market Dynamism Scale (MKDYN)
Comprehensive academic profile of the Market Dynamism Scale (MKDYN) by Kim & Lakshmanan (2015). Includes...
Scales
State Love Scale (STLOVE)
The State Love Scale (STLOVE) is a validated psychometric measure developed by Cavanaugh, Bettman, and...
Scales
Website Procedural Justice Scale (JWP)
The Website Procedural Justice Scale (JWP) is a 4-item psychometric instrument developed by Schumann, von...