Consumer Psychology

896 results
Scales

Polychronic Attitude Index

A comprehensive academic analysis of the Polychronic Attitude Index (PAI) developed by Kaufman, Lane, and...

September 11, 2026 memjavad
Scales

Money Attitude Scale (MAS)

A comprehensive academic analysis of the Money Attitude Scale (MAS), covering its psychometric properties, factor...

September 11, 2026 memjavad
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Scales

Materialism Measure (MM)

A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...

September 11, 2026 memjavad
Scales

Voluntary Simplicity Scale

The Voluntary Simplicity Scale (VSS) is an influential 25-item psychometric tool operationalizing five dimensions of...

September 11, 2026 memjavad
Scales

GREEN Consumer Values

The GREEN Consumer Values (GREEN) scale, developed by Haws, Winterich, and Naylor (2014), is a...

September 11, 2026 memjavad
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Scales

ECOSCALE

The ECOSCALE is a 30-item psychometric instrument developed by Stone, Barnes, and Montgomery (1995) to...

September 11, 2026 memjavad
Scales

Spendthrift–Tightwad Scale

A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...

September 11, 2026 memjavad
Scales

Product Retention Tendency Scale

The Product Retention Tendency (PRT) Scale, developed by Haws, Naylor, Coulter, and Bearden (2012), is...

September 11, 2026 memjavad
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