Scales
Health Importance Scale
A comprehensive academic psychometric evaluation of the Health Importance Scale (HIS), a three-item instrument measuring...
Consumer Psychology
980 results
Scales
Affective Ad Processing Scale (AAPS)
A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...
Scales
Environmentalism in Product Choices Scale (EPCS)
The Environmentalism in Product Choices Scale (EPCS) is an established psychometric instrument that measures consumer...
Scales
General Engagement Scale (GEN-E)
Comprehensive academic psychometric review of the General Engagement Scale (GEN-E) by Cian, Krishna, and Elder...
Scales
Perceived Experience Disconfirmation Scale (EXPDISC)
A comprehensive academic psychometric evaluation of the Perceived Experience Disconfirmation Scale (EXPDISC) developed by Allen,...
Scales
Brand Importance Scale
An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...
Scales
Perceived Betrayal Scale (PBS)
Comprehensive academic guide to the Perceived Betrayal Scale (PBS) developed by Grégoire and Fisher (2008)....
Scales
Perceived Brand Essence Scale (PBES)
A comprehensive psychometric guide to the Perceived Brand Essence Scale (PBES) developed by Newman and...
Scales
Website Quality Scale (WQS)
A comprehensive academic and psychometric profile of the Website Quality Scale (WQS) developed by Schumann,...
Scales
Fan-Team Relationship Quality Scale (FTRQS)
A psychometric review of the Fan-Team Relationship Quality Scale (FTRQS), measuring fan satisfaction, integrity, and...
Scales
Customer-Oriented Retailer Attitude Scale
A psychometric review of the Customer-Oriented Retailer Attitude Scale (CORAS) developed by Roggeveen, Goodstein, and...
Scales
Gift Attitude Scale
The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...