Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
Consumer Psychology
915 results
Scales
Country Image Scale (CIS-COO)
A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...
Scales
Consumer Spending Self-Control Scale (CSSC)
The Consumer Spending Self-Control Scale (CSSC), developed by Kelly L. Haws and William O. Bearden,...
Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Scales
Compulsive Consumption Clinical Screener (CBS-Clinical)
A comprehensive academic profile of the Compulsive Consumption Clinical Screener (CBS-Clinical) developed by Ronald J....
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
Scales
Long-Term Orientation Scale (LTO)
A comprehensive psychometric review of the Long-Term Orientation Scale (LTO) by Bearden, Money, and Nevins...
Scales
Interpersonal Orientation Scale (CAD-Cohen)
The Interpersonal Orientation Scale (CAD Scale), developed by Joel B. Cohen, assesses Karen Horney's tripartite...
Scales
Consumer Self-Confidence Scale (CSC)
A psychometric review and complete test guide for the Consumer Self-Confidence Scale (CSC) developed by...
Scales
Consumer Brand Engagement Scale
A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...