Theories
Decoy Effect (Asymmetric Dominance) – Joel Huber, John Payne, & Christopher Puto
A comprehensive academic analysis of the decoy effect and asymmetric dominance, rooted in the seminal...
Consumer Psychology
808 results
Scales
Service Recovery Satisfaction Scale (SRSS)
A comprehensive psychometric review of the Service Recovery Satisfaction Scale (SRSS) developed by Smith, Bolton,...
Scales
Service Convenience Scale (SERV-CON)
A comprehensive academic guide to the Service Convenience Scale (SERV-CON), examining its theoretical foundations in...
Scales
Customer Loyalty Scale (CLS-Zeithaml)
The Customer Loyalty Scale (CLS-Zeithaml), developed by Zeithaml, Berry, and Parasuraman (1996), is the gold...
Scales
Consumer Confusion Scale
A comprehensive academic guide to the Consumer Confusion Scale (CCS-Walsh), exploring its tripartite structure (Similarity,...
Scales
Country-of-Origin Image Scale (COO-Nagashima)
A comprehensive academic psychometric evaluation of the Country-of-Origin Image Scale (COO-Nagashima), detailing its 20 semantic...
Scales
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...
Scales
Consumer Nostalgia Scale (CNS)
A detailed psychometric profile of the Consumer Nostalgia Scale (CNS) developed by Morris B. Holbrook...
Scales
Domain-Specific Innovativeness Scale (DSI)
A comprehensive academic guide to the Domain-Specific Innovativeness Scale (DSI) developed by Ronald E. Goldsmith...
Scales
Consumer Animosity Scale (CAS)
An in-depth academic review of the Consumer Animosity Scale (CAS), examining its theoretical foundations, psychometric...
Scales
Consumer Ethnocentrism Scale (CETSCALE)
A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...
Scales
Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...