Scales
Style of Processing Scale (SOP)
The Style of Processing Scale (SOP), created by Terry L. Childers, Michael J. Houston, and...
Consumer Psychology
962 results
Scales
Maximisation Tendency Scale
A comprehensive academic analysis of the Maximisation Tendency Scale (MTS) developed by Nenkov et al....
Scales
Psychological Ownership Scale (POS-Peck)
Comprehensive academic overview of the Psychological Ownership Scale (POS-Peck) developed by Joann Peck and Suzanne...
Scales
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...
Scales
Exploratory Buying Behaviour Tendencies Scale
The Exploratory Buying Behaviour Tendencies Scale (EBBT), developed by Hans Baumgartner and Jan-Benedict E. M....
Scales
Omnichannel Integration Quality Scale (OIQS)
The Omnichannel Integration Quality Scale (OIQS) is a premier psychometric instrument measuring consumer perceptions of...
Scales
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...
Scales
E-S-QUAL
A comprehensive academic guide to the E-S-QUAL (Electronic Service Quality Scale), developed by Parasuraman, Zeithaml,...
Scales
Brand Authenticity Scale (BAS)
A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...
Scales
Brand Experience Scale (BES)
A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...
Scales
Fair Trade Purchase Intention Scale (FTPIS)
The Fair Trade Purchase Intention Scale (FTPIS) is a 6-item psychometric instrument measuring consumer purchase...
Scales
Anti-Consumption Scale (ACS)
The Anti-Consumption Scale (ACS) is a comprehensive psychometric instrument designed to measure deliberate, voluntary non-consumption...