Scales
Consumer Spending Self-Control Scale (CSSC)
The Consumer Spending Self-Control Scale (CSSC), developed by Kelly L. Haws and William O. Bearden,...
Consumer Psychology
973 results
Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Scales
Compulsive Consumption Clinical Screener (CBS-Clinical)
A comprehensive academic profile of the Compulsive Consumption Clinical Screener (CBS-Clinical) developed by Ronald J....
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
Scales
Long-Term Orientation Scale (LTO)
A comprehensive psychometric review of the Long-Term Orientation Scale (LTO) by Bearden, Money, and Nevins...
Scales
Interpersonal Orientation Scale (CAD-Cohen)
The Interpersonal Orientation Scale (CAD Scale), developed by Joel B. Cohen, assesses Karen Horney's tripartite...
Scales
Consumer Self-Confidence Scale (CSC)
A psychometric review and complete test guide for the Consumer Self-Confidence Scale (CSC) developed by...
Scales
Consumer Brand Engagement Scale
A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...
Scales
Anthropomorphism Scale (ANTHR)
A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...
Scales
Style of Processing Scale (SOP)
The Style of Processing Scale (SOP), created by Terry L. Childers, Michael J. Houston, and...