Scales
Sponsorship Authenticity Scale (SAS)
The Sponsorship Authenticity Scale (SAS) is a 15-item psychometric instrument measuring consumer perceptions of brand...
Consumer Psychology
876 results
Scales
Consumer Engagement Scale (CES-Brand)
A comprehensive academic guide to the Consumer Engagement Scale (CES-Brand) developed by Hollebeek, Glynn, and...
Scales
Perceived Risk Scale (PRS)
A comprehensive academic evaluation of the Perceived Risk Scale (PRS) established by Jacoby and Kaplan...
Scales
Price Sensitivity Meter (PSM)
A comprehensive academic analysis of Peter van Westendorp's Price Sensitivity Meter (PSM), detailing its psychometric...
Scales
Need for Uniqueness Scale (NFU)
A comprehensive academic analysis of the Need for Uniqueness Scale (NFU / CNFU) developed by...
Scales
Brand Equity Scale (BE-Yoo)
A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...
Scales
Sustainable Consumption Values Scale (SCVS)
A comprehensive psychometric guide to the Sustainable Consumption Values Scale (SCVS) developed by Haws, Winterich,...
Scales
Compulsive Buying Scale (CBS-Faber)
Comprehensive academic overview of the Compulsive Buying Scale (CBS-Faber), detailing its regression-based scoring formula, psychometric...
Scales
Online Trust Scale (OTS)
A comprehensive psychometric review of the Online Trust Scale (OTS) developed by Gefen, Karahanna, and...
Scales
Social Media Engagement Scale
The Social Media Engagement Scale (SMES), developed by Schivinski, Christodoulides, and Dabrowski (2016), measures consumer...
Scales
Word of Mouth Intentions Scale (WOM)
A comprehensive psychometric analysis of the Word of Mouth Intentions Scale (WOM) developed by Zeithaml,...
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...