Scales
Materialism Values Scale (MVS)
A comprehensive academic guide to the Materialism Values Scale (MVS) developed by Marsha L. Richins...
Consumer Psychology
880 results
Scales
Impulse Buying Tendency Scale (IBT)
A comprehensive academic analysis and psychometric overview of the Impulse Buying Tendency Scale (IBT) developed...
Scales
Personal Involvement Inventory (PII)
A comprehensive psychometric analysis of the Personal Involvement Inventory (PII) developed by Judith Lynne Zaichkowsky...
Experiments
The Scarcity Principle (Cookie Study) – Stephen Worchel
A comprehensive academic analysis of Stephen Worchel's 1975 cookie experiment, exploring the psychological mechanisms, methodology,...