Scales
Affective Store Commitment (AFSC)
A comprehensive psychometric guide to the Affective Store Commitment (AFSC) scale developed by Jeffrey S....
Marketing Measurement
92 results
Scales
Calculative Company Commitment (Gustafsson) (CCCG)
A comprehensive psychometric review of the Calculative Company Commitment (Gustafsson) (CCCG) scale, examining theoretical foundations,...
Scales
Affective Company Commitment (Verhoef) (ACCV)
A psychometric review of the Affective Company Commitment (Verhoef) (ACCV) scale, a 3-item measure developed...
Scales
Brand Commitment (Coulter) (BCCOU)
A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...
Scales
Future Idea Submission Intentions (FISI)
The Future Idea Submission Intentions (FISI) scale, developed by Fombelle, Bone, and Lemon (2016), is...
Scales
Brand Extension Fit (General) — DelVecchio & Smith (BEFGDS)
Comprehensive psychometric review of the Brand Extension Fit (General) scale by Devon DelVecchio and Daniel...
Scales
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...
Scales
Brand Equity (Consumer-Based) (CBBE)
A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...
Scales
Website Product Assortment (WEBPA)
The Website Product Assortment (WEBPA) scale is a 4-item psychometric instrument developed by Srinivasan, Anderson,...
Scales
Brand and Category Attitude
The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...
Scales
Ad Humor Perception (Unipolar) (AHPUP)
A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...
Scales
Account Planner Market Metrics Evaluation (APME)
A comprehensive psychometric review of the Account Planner Market Metrics Evaluation (APME) scale developed by...