Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
Marketing Measurement
92 results
Scales
Service Provider Superiority via Customer Knowledge (SPSK)
A comprehensive academic guide to the Service Provider Superiority via Customer Knowledge (SPSK) scale, examining...
Scales
Company Switching Willingness (CSW)
A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...
Scales
Price Premium Loyalty Intention (PPLI)
A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel...
Scales
Retail Store Loyalty Intentions (RSLI)
A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...
Scales
Sponsorship Promotion Creativity (SPC)
A comprehensive psychometric analysis of the Sponsorship Promotion Creativity (SPC) scale developed by Robert Madrigal...
Scales
Company Reputation Perception (CRP)
The Company Reputation Perception (CRP) scale evaluates consumer and stakeholder assessments of an organization across...
Scales
Genuine CSR Motive Attribution (GCSRMA)
Comprehensive academic profile and psychometric evaluation of the Genuine CSR Motive Attribution (GCSRMA) scale developed...
Scales
Positive Word-of-Mouth Intention Scale
A comprehensive psychometric guide to the Positive Word-of-Mouth Intention Scale (PWOM), assessing construct validity, reliability,...
Scales
Company Product Purchase Intention Scale
The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...
Scales
Provider-Switching Learning Cost Scale (PSLC)
A comprehensive academic guide and psychometric profile of the Provider-Switching Learning Cost Scale (PSLC) developed...
Scales
Provider-Switching Benefits Loss Scale
An in-depth academic review of the Provider-Switching Benefits Loss Scale (PSBL), exploring its psychometric properties,...