Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Marketing Research
107 results
Scales
Centrality of Visual Product Aesthetics Scale (CVPA)
The Centrality of Visual Product Aesthetics Scale (CVPA) is an 11-item psychometric instrument developed by...
Scales
Meaning of Branded Products Scale
The Meaning of Branded Products Scale (MBPS) is a cross-nationally validated psychometric instrument measuring consumer...
Scales
Gender Dimensions of Brand Personality Scale
The Gender Dimensions of Brand Personality Scale (GDBP), developed by Bianca Grohmann (2009), is a...
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
Scales
Exploratory Tendencies in Consumer Behavior Scales (ETCBS)
The Exploratory Tendencies in Consumer Behavior Scales (ETCBS), established by P. S. Raju in 1980,...
Scales
Purchasing Involvement Scale (PI)
The Purchasing Involvement Scale (PI), developed by Slama and Tashchian (1985), is a 33-item psychometric...
Scales
Purchase Decision Involvement (PDI)
A comprehensive psychometric guide to the Purchase Decision Involvement (PDI) scale developed by Banwari Mittal...
Scales
New Involvement Profile (NIP)
A comprehensive academic analysis of the New Involvement Profile (NIP) developed by Kapil Jain and...
Scales
Consumer Involvement Profiles (CIP)
The Consumer Involvement Profiles (CIP), developed by Gilles Laurent and Jean-Noël Kapferer (1985), is a...
Scales
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...
Scales
Selling Orientation–Customer Orientation Scale (SOCO)
An extensive academic overview of the Selling Orientation–Customer Orientation Scale (SOCO) developed by Saxe and...