Scales
Cognitive In-Game Brand Engagement (CIBE)
A comprehensive academic overview of the Cognitive In-Game Brand Engagement (CIBE) scale developed by Berger...
Media Psychology
18 results
Scales
TV Program Information Value (TPIV)
A comprehensive psychometric guide to the TV Program Information Value (TPIV) scale, covering its theoretical...
Scales
Simultaneous Multi-Media Usage
Comprehensive academic overview of the Simultaneous Multi-Media Usage (SMMU) scale, evaluating its psychometric properties, theoretical...
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...
Scales
Influencer Credibility & Authenticity Scale (ICAS)
A comprehensive psychometric review of the Influencer Credibility & Authenticity Scale (ICAS), examining its four...
Scales
Parasocial Interaction Scale (PSI)
A comprehensive academic guide to the Parasocial Interaction Scale (PSI) developed by Rubin, Perse, and...