Theories
Foot-in-the-Door Technique – Jonathan Freedman & Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door technique, its theoretical mechanisms, empirical...
Persuasion and Compliance
2 results
Experiments
The Norm of Reciprocity Experiment (Coke and Raffle Tickets) – Dennis Regan
A comprehensive academic analysis of Dennis Regan's 1971 study demonstrating how unsolicited favors overpower liking...