Experiments
The Low-Ball Technique Experiment – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's 1978 low-ball technique experiment, exploring compliance psychology, commitment,...
Persuasion and Compliance
4 results
Experiments
The Foot-in-the-Door Experiment (Drive Carefully Sign) – Jonathan Freedman and Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door study, detailing methodology, self-perception theory,...
Theories
Foot-in-the-Door Technique – Jonathan Freedman & Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door technique, its theoretical mechanisms, empirical...
Experiments
The Norm of Reciprocity Experiment (Coke and Raffle Tickets) – Dennis Regan
A comprehensive academic analysis of Dennis Regan's 1971 study demonstrating how unsolicited favors overpower liking...