Scales
Mobile Commerce Adoption Scale (MCAS)
A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...
Psychometrics
1917 results
Scales
Recovery Experience Questionnaire
The Recovery Experience Questionnaire (REQ) is a 16-item psychometric instrument developed by Sabine Sonnentag and...
Scales
Gamification Engagement Scale (GES)
The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...
Scales
Customer Effort Score (CES-Dixon)
A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...
Scales
Net Promoter Score (NPS)
A comprehensive academic analysis of the Net Promoter Score (NPS), detailing its theoretical origins, psychometric...
Scales
Status Consumption Scale
A comprehensive academic guide and psychometric evaluation of the Status Consumption Scale (SCS-Status) developed by...
Scales
Food Involvement Scale (FIS)
A comprehensive academic guide to the Food Involvement Scale (FIS) developed by Bell and Marshall...
Scales
Consumer Susceptibility to Interpersonal Influence
A comprehensive academic psychometric profile of the Consumer Susceptibility to Interpersonal Influence (CSII) scale developed...
Scales
Regulatory Focus Questionnaire (RFQ)
A comprehensive academic analysis of the Regulatory Focus Questionnaire (RFQ), developed by E. Tory Higgins...
Scales
Emotional Response to Advertising Scale (ERA)
The Emotional Response to Advertising Scale (ERA), developed by Julie A. Edell and Marian Chapman...
Scales
Narrative Transportation Scale
Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...
Scales
Brand Hate Scale (BHS)
A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...